4 Signs Your Website is on Life Support
From difficulties adding content, security risks to just plain ugly, there are plenty of signs that your company’s website is hanging on by a taut thread. No matter the cause, if your website is on life support, it could be costing you a lot more than search engine rankings. According to Stanford University, 75% of people judge the credibility of a company based on the design of its website. Let’s review a short list of signs your website needs a breath of resurrection.
It’s not Mobile
Short and simple – if your website isn’t optimized to adjust to a mobile device, you’re likely getting left in the Stone Age by your competitors. Did you know, according to Smart Insights, 25 percent of internet users only access the internet on a mobile device? Let us say that another way, if your company website doesn’t work well on mobile, you can’t even reach one-fourth of all web users. If you’re not digitally prepared for mobile, that statistic should have you calling a web design expert right now.
Code and Flash
If your first action when you want to add new content to your website is to call your coding expert, your site is screaming “code blue.” There are numerous content management systems (CMS) available, some offered for free, that you can utilize to build an attractive, engaging and easy to change, company website. In today’s world of getting information at the (literal) click of a button, you can’t afford to wait around for the “web guy” to recode your website with new information. It’s the same story with Flash. Forget the fact that iPhone and iPad users can’t even see the Flash components of your site, it’s not even possible for the world’s largest search engines to read Flash. It’s time for an immediate upgrade.
No Monitoring Service
Let’s just say your website is beautiful, it’s optimized for mobile, you have countless repeat customers – as far as you’re concerned you’re on top of your digital game. If you’re not utilizing a website uptime monitoring service to alert you when end users receive an error message, or even worse, your site crashes, all that website beauty could soon be for not. A monitoring service like Pingometer allows you to rest easy knowing customers can reach your site at any time from any location worldwide. And in the event something goes wrong, you’re alerted within seconds of the problem being detected, that way you can address the challenge likely before customers even realize there is one.
Low or No Conversion
Forbes says most companies see between 2 to 3 percent of their incoming traffic eventually convert. Anything less than a two percent conversion rate should alert you to a potential problem. The malefactor could be one of the issues we’ve already discussed – not mobile friendly, code or flash design, or website downtime – but the challenge just may be that users have become unaffected by your website. If you feel everything else is in line, but you aren’t seeing the conversion you once experienced, it may be time to re-evaluate your attitude on web and redesign your website with both your target audience and your goals in mind.
Your website is the current voice and future investment of your business. It’s vital that you and your company view it that way. It’s no longer optional to have a strong, ever-evolving digital presence in today’s marketplace. Your website can be the medium that aids you in achieving your goals of increased revenue, more leads and ultimately loyal customers – treat it that way.