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5 Essentials to Start-up Online Success

If you’re running a start-up business, you know the list of things to do is never ending. On top of that, if your revenue will be largely online, you have to make sure your digital presence is positive, productive and repetitive. Here are five essentials any start-up should utilize, especially those with an online focus.

Market in Every Way Possible

Imagine the work put into designing pay-per-click ad campaigns, or social media ads to targeted audience members, only to discover your site is down and you didn’t even realize it. Even while utilizing platforms that don’t require a credit card number, you and your team will put in man hours to create the marketing materials, keep them up to date and engage with customers. Whether your marketing budget allows you to run several online campaigns at once, or calls for you to hunt down the best free ways to get your business off the ground, you need to market your site. This point alone is reason enough to incorporate a website uptime monitoring system.

Use a Website Uptime Monitor

Website uptime monitoring is essential to making sure the money and time you spend improving and updating your website doesn’t go to waste. There are numerous services available online, but with the tools provided by Pingometer, which include unlimited alerts, adjustable check frequency, a wide variety of monitors to choose from and around-the-clock customer support, the only decision you need to make is which plan works best for your business. Pingometer’s focus is to make sure your website experiences as much consecutive uptime as possible. If a challenge does occur, Pingometer will not only alert you right away about an error message or possible crash, but the monitoring service will direct you to likely causes of the downtime with specific analytics.

Social Media

At Pingometer we know that website downtime is inevitable. No matter the size of your company, how strong your IT department or how optimal your servers, your website will eventually experience a lull, even if just for scheduled maintenance. During that time, while your team is all hands on deck fixing the problem, you need to leverage your social media channels to communicate directly with your customers.

Your Facebook, Twitter, Instagram and Google+ pages instantly become the gateway to communication in letting customers know there’s a challenge, your team is aware of it and working toward a speedy solution, and you will continue to give customers updates on the progress.

Analytic Reports

Your company may choose to bring an analytics company on board to help you monitor your traffic, dig into where customers come from and what they purchase, then devise a plan to market to key buyers. If however, you’re a true start-up and you’re still trying to figure it out, you may utilize a service like Google analytics, which gets better each year. This free tool tracks traffic to your website, letting you know what part of the world visitors come from, how long they stay on your site, and how they found you.

Detailed Reports


You can depend on Pingometer for reports that detail historical uptimes, response time, browser and geography metrics and much more. If all you get from your website uptime monitor company is a phone call when things go wrong, you’re in desperate need of an upgrade.

Once you receive the reports each month, use that information from Pingometer to become proactive in diagnosing potential problems with your site. You can decide if there are any areas that call for immediate attention. You may notice the page load times are extremely high, prompting you to examine the script and images on those pages to see how to minimize the page size for a better user experience, or you may see that the time spent on the checkout page is cause for concern leading you to examine for possible error messages or security breaches.


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