News & Updates

How Often Should You Monitor Your Website?

“How often should I monitor my website?” It’s one of the most commonly asked questions. The answer all depends on the size, style, and reach of your website. Some companies and businesses require constant care and attention. If one aspect of a hugely popular site goes down, it could affect millions of consumers and dramatically impair the business’s bottom line. On the other hand, a small website with static web copy doesn’t need the same level of manpower. Find out how often you should be monitoring your website based on the needs of your consumers.

More Features Equals More Problems

The size and scale of your website are two important factors to consider when it comes to performance monitoring. A website with complicated graphics, a massive video library, and products to sell is significantly more likely to run into problems than a no-frills, text-only website. Every feature that you add to your website can be a cause for concern. There’s no telling when or why one of your videos, an advertisement, or an application will fail on your website. If you own a complicated website with lots of interactive features and applications, you should be monitoring its performance consistently throughout the day, every day.

Performance and Your Bottom Line

If you depend on your website to make a living, you need to spend a decent part of your day monitoring its performance. E-commerce websites and other business-related sites need extra care and attention in order to win over the hearts and minds of consumers. Slow load time and downtime will significantly impact your bottom line. One day of poor performance on your website could alienate dozens, if not hundreds, of consumers. You need to treat your company like a storefront and make sure people can enter their payment information and checkout on a timely basis. If you don’t, you could be costing your business thousands in revenue each year.

When in doubt, you should monitor your website’s performance at least once, if not twice, a day. The success of your company and your website will only improve over time if you commit yourself to making your website as fast as possible. Sign up for Pingometer and start monitoring your website like the pros.