How to make your website better for customers
How would you like to increase your profitability by 75%? Sounds too good to be true, right? According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by three-fourths. You’ve likely heard it’s easier to keep a current customer than to gain a new one, which seems pretty accurate when you consider that Gartner Group statistics suggest 80% of your company’s future revenue will come from just 20% of your existing customers. So, let’s look at the best ways to make your website a tool that not only draws visitors in, but also keeps them coming back again and again.
Decrease Load Time
When you’re dealing with online consumers, 47% of which say they expect a site to load within two seconds, according to KISSmetrics, speed is everything. In fact, four of ten website viewers will abandon your site if it takes longer than three seconds to load. So, the bottom line is, you have three seconds or less to get your content in front of potential customers. From there KISSmetrics reports you have about eight seconds to catch a user’s attention. These tight timelines can make success for you company difficult if your website is running even a little slow.
Now the more important question, “How do I know if my site is running slow?” We’re glad you asked.
Utilize A Website Uptime Monitoring Service
If your website isn’t performing the way it should be, you’re losing money, readers, and web search status. Pingometer allows you to ensure you don’t have website downtime that disrupts the flow of browsing or shopping for your customers. Website uptime monitoring is essential to making sure the money and time you spend improving and updating your website doesn’t go to waste. With services that include unlimited alerts, adjustable check frequency, a wide variety of monitors to choose from and around-the-clock customer support, Pingometer makes sure you are the first to know when a problem is detected on your site. Pingometer’s focus is to make sure your website experiences as much consecutive uptime as possible.
Promote Social Media
Your customer wants to reach you through a medium they are already using and one that can’t place them on hold – think social media. The thought of using a 1-800 number is a customer service nightmare to today’s technologically savvy consumers. Facebook is a great resource for your customers to ask questions, review your company or make a complaint about a product or service.
If you do happen to experience website downtime, social media is the perfect outlet to notify your customers. You stay ahead of the game when you receive your alert from Pingometer. The immediate notification allows you to jump on the problem and let your customers know what’s going on. Twitter can be especially beneficial as you have the ability to send out constant, short updates so your customers recognize your effort in keeping them updated with the site status.