News & Updates

Why Your Website Is Only as Good as Your Website Monitoring Service

As the proud owner of a new website, you’ve probably spent hours upon hours – and perhaps hundreds or thousands of dollars — designing the perfect interface for your users. But as fancy as your home page might be, it is susceptible to countless human errors, technological glitches and outsider attacks. Any one of these issues has the potential to shut down your website, frustrating your users and staining your reputation online.

Website Monitoring Is Equally Important as a Good Interface

Website designers, CEOs and startups tend to spend most of their time and resources creating an ideal online environment. The owners of the website may not have an effective strategy for monitoring the website when the final product is complete and available to users on the web. They don’t realize that their websites have gone offline until someone posts on social media, a client sends an angry email, or they try to load the page themselves to no avail. Why did the website fail and how long has it been down?

Most companies and entrepreneurs realize the importance of having a quality website monitoring service the first time this happens. As the saying goes, fool me once, shame on you, fool me twice, shame on me.

Choosing the Right Website Monitoring Service

A quality website monitoring service keeps the owner of a site informed as to the status of the website’s performance at all times. The owners can track changes to the site, including response time, load time, availability to users and the website’s performance across different regions. Owners are informed via smart alerts as soon as an issue occurs. The creators can then immediately go into the site to discover why it failed, and to correct the problem and get the website up and running again as soon as possible.

Business owners and startups should make sure they’ve signed with the right website monitoring service provider to ensure they have the most effective strategy for monitoring their websites. Website owners should be able to receive updates around the clock via text, email or instant message. The website monitoring service should also track the site’s load and response time, individual page performance, and the user’s experience in real time.

The Importance of Website Monitoring

The quality of your website monitoring service should be on par with the quality of your website. As a small business or a startup, you cannot afford to let your website go unregulated and unmonitored. Every second of downtime will cost you more than just profits earned. You can take control of your website’s future with Pingometer, featuring the most advanced tools to help keep your website in the fast lane.

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Why Investors Want to See Your Uptime Reports

As a small business owner, much of your success is based on the performance of your website. It’s where your clients learn about your business and where they buy your products and services. Your website is the definitive face of your company in the age of the Internet. As your business grows, chances are you will begin courting investors who have the necessary funds and resources to help you take your company to the next level.

You must prove your worth to gain an investor’s confidence. This might include sharing your business’s earnings reports, growth models, customer satisfaction rates — and your website’s performance.

What Investors Are Looking For

Investors are looking for a sure bet, chiefly a company that has a proven record of success with room to grow. But what does success look like? High earnings are good, but what about a plan to keep that success going? Investors want to know that you’re prepared to face any obstacle. If you’re an eCommerce website or a company that transacts most of its business online, your website is your business. You must maintain the quality of your website’s performance at all times to get funding.

Why Your Business Needs a Website Monitoring Service

A website monitoring service allows you to track your website’s performance 24/7. With accurate uptime reporting, you can keep tabs on how often and how long your website is online and available to users. You can use these reports as proof of your website’s history of success. After all, why would an investor sign with a small business with a website that doesn’t consistently make itself available to customers? Signing with a quality website monitoring service shows investors you’re serious about ensuring the success of your company.

Your web host might guarantee that your website will be up 99 percent of the time, but you can’t prove that to investors unless you have uptime reports. A website monitoring service provides you with all the performance stats and uptime reports you’ll need to show investors you’re in it to win it.

Pingometer offers around-the-clock, 100 percent accurate uptime reporting and performance monitoring. You can use detailed reports of your website’s performance to woo investors, grow your business and become the entrepreneur you’ve always dreamed you’d be.

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Vetting Your Website Monitoring Service Provider

Not all website monitoring services are created alike. As countless websites continue to pop up day after day, dozens of website monitoring apps and platforms are rushing to cash in on this booming industry. But you should be selective when it comes to choosing a website monitoring service provider. Certain features are required and considerations must be met for correct monitoring. You’ve spent too much time and money developing your website to trust just any monitoring service. Here are three ways that you can vet a monitoring service before you sign up for a subscription.

What Kind of Notification System Does the Service Provide?

You should be in constant communication with your website monitoring platform. This means around-the-clock alerts via smartphone, email or instant messaging so you receive word immediately if and when your website goes offline. Time is of the essence when downtime strikes. You can’t afford to wait around for sporadic alerts when the fate of your website hangs in the balance.

What Does “Customer Support” Look Like?

Every website monitoring service provider should offer some form of customer support, and the quality of that support is important. When you call the customer support hotline, are you greeted by a human being or an endless roundabout of automated messages? If you experience issues with your website monitoring service such as receiving false alerts, no alerts at all, or a delay in status updates, you must be able to get a hold of someone that can fix the problem ASAP.

How Accurate Are Those Uptime Reports?

Your website monitoring service should demonstrate complete accuracy with uptime/downtime reports. False notifications aren’t just annoying — they undermine the integrity of monitoring your website in the first place. If your website monitoring service provider has made any guarantees such as “100 percent accuracy in all uptime reports,” you can use these claims to hold the application accountable if any issues arise. If you suspect that your current service provider isn’t being completely honest with you, sign up with one of their competitors and compare results.

If you’re thinking about using a website monitoring service for the first time, or if you’re tired of your current service provider, try Pingometer for free. With smart alerts, 100-percent accurate reports and quality customer support, Pingometer is your number one choice for website monitoring.

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How To Prepare for a Spike In Traffic To Prevent Downtime

A surge in traffic is good news for most website owners, but occasionally those rapid page load requests can do more harm than good. When an effective marketing campaign, a promotional giveaway or a hilarious new video sends waves of curious observers or loyal customers to your website all at once, it could overwhelm the server and bring your site to a screeching halt. Unexpected downtime during one of your website’s busiest times isn’t good for business. Here are three ways you can make sure your website is up for the challenge if you’re expecting a spike in traffic.

Talk to Your Web Host

Your web host’s server will be the first to go when traffic spikes. Talk to your web host about how much traffic you’re expecting and whether they can guarantee your site’s availability to users. Shared web hosting services are usually reserved for small to mid-sized businesses and websites. If your web host has failed during peak traffic hours in the past, it’s probably time to get a server of your own.

Optimize Your Website for Speedier Results

Now is the time if you haven’t already optimized your website for faster results. Start by resizing your bulky images before you upload them online, or upload original files for videos and media instead of linking to other sites. Remove any broken links. These small changes will make your website faster so it’s better equipped to handle a spike in traffic.

Utilize Cache Plugins

Cache plugins and extensions free up server space by storing some of a site’s data for a temporary period of time. This only works for the users that visit your website regularly, or those who like to hit the refresh button repeatedly. Overall, they’re a quick and easy way to reduce load time and decrease the workload for your website’s server.

Every effort helps when it comes to preventing downtime during traffic spikes. You can keep tabs on your website’s performance — including uptime, load time and response time — with a website monitoring service. Pingometer is always be there to monitor your website’s performance with smart alerts and quality customer service so you don’t have to.

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How To Regain Consumer Confidence After Downtime

Downtime isn’t just inconvenient — it’s also an embarrassment for you and your company. Users who receive the same error message time and again will likely abandon your website and take their business elsewhere. Some downtime is unavoidable. All the biggest companies get hit at some point, leaving their customers high and dry for what feels like an eternity. A series of mean tweets and posts are sure to follow. Website owners must be able to prove to their customers that such an incident will never happen again. Use these three steps to regain your customers’ favor.

Sign With a Quality Website Monitoring Service

There’s no better way to prevent and minimize downtime than to invest in a website monitoring service. Monitoring allows you to stay on top of your website’s performance at every turn. Smart alerts send you automatic updates when your website goes offline. After you’ve chosen a provider, share this news with your customers to show that you’re taking proactive steps toward making your website more efficient. When it comes to satisfying your customers, it’s always better to be active than reactive.

Switch Web Hosts

A faulty web host usually takes some of the blame when downtimes become frequent. Despite guarantees, some hosts just don’t have what it takes to keep their clients’ websites up and running 99 percent of the time. It’s time to switch to a new host if you’ve experienced frequent issues due to your web host’s poor server capabilities. Your customers will be delighted to hear that you’ve upgraded to a new system.

Reward Your Customers for Their Loyalty

It’s important to show your customers how much they mean to you. If your audience is loyal enough to stick it out through numerous outages and inexplicable downtime, they deserve an award. Now that you’re back online, win over your customers with exclusive giveaways, one-time offers or exciting games and prizes. They might be so excited, they’ll forget about your site’s excessive downtime entirely.

Pingometer offers continuous support and smart alerts to help prevent as much downtime as possible. Sign up today and show your customers how much you care.

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