Unscheduled website downtime can be detrimental if you don’t have a game plan. You’re at risk for losing customers, your reputation can quickly dwindle in the eyes of consumers and of course, every second you’re down means lost revenue. While you may think a slow website couldn’t possibly be as harmful as a down website, you shouldn’t underestimate the negative effects. In fact, Google’s “slow” label may keep potential customers from visiting your website all together. The good news is, Pingometer offers detailed reports that tell you what pages are loading slowly, which gives you an opportunity to be proactive in bettering the user experience before Google labels your site “slow.”
What Is Considered Slow?
According to alertra.com, a recent study suggests about half of online customers expect a website to load within two seconds. Nearly 40 percent of those digital shoppers will leave the site if it doesn’t load within three seconds. So you have two seconds to get your website in front of the average online consumer before they head for the “back” arrow. Even worse than your customers experiencing slow load times, is Google’s confirmation that your site does indeed take a long time to load. The search engine giant has not detailed how exactly they determine a “slow” site, but the obvious game plan should be to avoid the scarlet label at all costs.
What Effects My Load Time?
Images – Full-sized images can require a lot of bandwidth while loading.
Stylesheets – Ineffective or large amounts of code can create major roadblocks for your site
Custom fonts – Fancy isn’t always fun. Customize your font, but keep the coding limited
Responsive design – Browser must download entire web page, then resize it according to the screen size
A study from webperformancetoday.com reports the typical page on an e-commerce website takes 6.5 seconds to load. So how can you meet the needs of your consumer, but also make the site colorful, attractive and interactive? There are four core components of any webpage (especially on an e-commerce site) that you should consider, and monitor, when thinking about load time:
How To Better Site Speed
There are many factors that make up your website and can play into how quickly, or not, it operates in terms of load time for your end users. Some of these aspects are unfortunately out of your control, like the age of a user’s computer, which can play a role in the load speed of your site. However, when you maintain your website at optimal performance levels and utilize a website uptime monitoring service like Pingometer, you will get detailed information about load times and specifics on what may be causing any load issues.
If you’re searching for a website uptime monitoring service, you know that the main goal of the is to alert you when downtime is detected on your website. What you don’t know, is how easy, affordable and mobile site monitoring can be. From the ease of setup to handling a problem before most customers even realize there’s a challenge, Pingometer puts the control back in your hands while still allowing you and your team to keep your attention on other aspects of the business.
Dashboard Access Anywhere
Gone are the days of working from behind a desk. With today’s technology you can send emails across the globe in a matter of seconds, download reports at 30,000 feet in the air or dissolve disagreements with a 10 minute visual conference call – your monitoring service should offer the same innovative services. With more than 50 monitors across the globe, Pingometer allows you to see how your website is performing on different continents, and because there’s no hardware involved, you can access your Pingometer dashboards anywhere you have internet access.
It’s Fast and Free
No lengthy downloads, no hardware to install and no credit cards needed to get started with Pingometer today. In fact, you can check out our free trial plan to see what our services are all about and be up and running in a matter of seconds. Get insight into our detailed reports with the basic use of monitors for your website.
Unlike some security tools, Pingometer doesn’t require an extra hard drive or CD purchase. Simply type in your information, along with your URL, and we’ll get started right away.
No Maintenance or Updates
How many times have you purchased security services for your website, or downloaded widgets to build better content for your users, before the alerts for necessary upgrades started rolling in. With Pingometer, we’re getting better all the time, but we’ll never ask you to update, download or purchase something new to experience our tools.
In addition, Pingometer tools are intuitive and easy to use. While we have a talented staff available 24/7 to answer your questions, there is no special training needed to use the dashboard or interpret the detailed reports.
How do you communicate to your online customers that your website is safe to browse and make purchases on? As your customer sifts through your website and adds things to their virtual cart, they’ll want a visual cue after they click the checkout button that tells them their credit card information is safe.
It’s not only your job to make sure your web visitors feel they are making secure purchases on your site, it’s also your responsibility to actually create a safe website and experience for each customer. Obtaining a Secure Sockets Layer (SSL) certificate is a way to promote visual icons that will ensure your site is secure and utilizing an uptime website monitoring service is a way to give your team peace of mind that the site is safe and running smoothly.
What is SSL?
The technical definition of SSL is the standard security technology for establishing an encrypted link between a web server and a browser, per info.ssl.com. Simply put, SSL is the link between your online customer’s web browser and your web server that protects all the private information entered when someone makes a purchase, subscribes to emails, or creates a membership with your business.
How Do Customers Detect SSL?
Gartner Research reports nearly 70% of online shoppers have terminated an online order because they did not “trust” the transaction. From that 70% who questioned the site’s dependability, 64% said the presence of a trust mark would have likely prevented their abandoned order.
When you initiate your SSL certificate, customers can look at your website’s URL to see if the URL begins with “https://” in the address bar. The “s” that appears after “http” indicates your site is secure. Unless you have that SSL certificate, all the information your customers enter on your site can potentially be seen by others on the Internet.
Pair SSL Certificate With Website Monitoring
While SSL certificates offer a visual comfort to your site for those making an online purchase, the certificate will not tell you when customers can’t access your checkout page because of website downtime. As safe as the SSL makes your e-commerce site, it can’t send alerts to members of your team if a problem is detected. Because having an SSL certificate can’t offer these key services, you need to partner it with Pingometer’s tools.
With a scan of your site each minute, we’re constantly aware of potential dangers and weak areas that may offer room for hackers to make their way into the admin portion of your site. When we detect a problem, you know about it immediately. We have no false alert, so when you hear from Pingometer, it’s time to take action.
Pingometer provides reports to be pro-active in bettering your site, to avoid a crash and to make your user experience more enjoyable. Our tools look into content that may be causing slow load times or creating a potential area for hackers to access your site.
Part of your business strategy must include your end user web experience. When you continuously monitor, fine-tune and optimize your site, you will build it into a capable revenue driver. Partnering with Pingometer, especially as a digital marketer, gives you access to metrics that matter most, and ultimately the ability to increase your revenue with those numbers.
Downtime Destroys Your Marketing Efforts
Think of all the ways you market your business. It’s safe to say the majority of those advertisements, in some way, push the viewer, reader or listener to your website. Spending marketing dollars on direct mail campaigns, TV, radio or print materials, social media or pay-per-click ads or email marketing campaigns, means your website better be operational anytime one of those marketing efforts is seen or heard.
If you are in anyway pushing customers or potential customers to your website, you must know the importance of having a website uptime monitoring system. Pingometer is a partner in helping you prevent lost revenue, damaging your brand image and losing consumer loyalty. With the time and money you have invested in your marketing and website, Pingometer services are a no brainer when you consider the potential loss by not having a website monitoring service.
Monitoring While Marketing
Digital and internet marketing is an investment in your company. You’ve likely poured over the numbers of your gross income, complete marketing budget, and your internet marketing budget to decide how to invest your money back into your company. Once you have come up with a digital marketing budget, you then spend time, or perhaps hire someone to spend their time, delving into the online avenues that are most likely to bring in new customers and give you a good return on your money.
An ineffective website isn’t just about downtime. Slow loading homepages or error messages can also scare away your customers. Pingometer’s detailed reports give you insight into the web pages that are loading too slowly, how visitors from around the world see your site, verify your SSL, and provide data verification. Don’t let your marketing money go to waste by having your customers visit a site that is crashed or operating so poorly no one sticks around for the content to load. Start with Pingometer for free today.
As interactive, colorful and high-quality as you make your website, the real story is, customers aren’t willing to wait the extra few seconds it will take to load all of your mega-sized content to their computer or mobile device. KISSmetrics says 47% of consumers expect a web page to load in two seconds or less, and 40% of online customers say they’ll leave a website entirely after three seconds if the page hasn’t fully loaded. The key then, is to create a website that loads quickly but still offers the quality content that you want to feature.
Decrease Image Size
HTTP Archive reports 61% of a site’s page weight on a desktop computer is images. Minimize your images and limit the third party widgets – like Facebook and Twitter – that can cause your page to load very slowly if they’re experiencing a technical issue. With Pingometer’s detailed reports, you can see which pages are loading slowly and focus your attention on bettering that content specifically. The upside to reducing your image weight? Users won’t notice the change in quality, but they’ll appreciate the faster response time.
Website Monitoring Service
The number one way to ensure your website is live and accessible is to act against potential problems that could cause partial or complete website downtime. Pingometer monitors your site every 60 seconds to make sure everything is running smoothly. Without a website uptime monitoring service, you won’t be aware of website issues until your customers start asking questions. At that point, they’ve likely moved on to the competitor.
Keep Tabs On Web Hosting
Stay in the know when it comes to your web hosting limitations, especially if you’re using a shared service. Bandwidth issues with this type of system are often the culprit of downtime or slow loading. Keep in mind that part of Pingometer’s services is to alert you of error messages and detail slow response times in the reports. Take a second look at your agreement with the host company to make sure they’re living up to their end of your website performance goals.
If you’re using a website management system like WordPress, it’s easy to include plugins to enhance your site. Much like large images or widgets, these plugins can slow your load time. It’s important to make sure you have the most up to date versions of your plugins and limit the use of the third-party tools on your site.
Who doesn’t love a viral video from YouTube or a photo slideshow of the best dressed from an awards show? The challenge with too much of a good thing (at least in terms of embedded content) is that is can drastically slow your sight. As your customer is waiting for the next image to load, they may quickly deicide they have better things to do with their time. Use embedded content sparingly, and optimize the images or video when you do include it.