A recent report from webstrategies.com suggests businesses should allot 29% of their total marketing budget to online and digital channels. If nearly one-third of your marketing budget is going to online resources, you better make sure you have a strong website uptime monitoring company in place to make those dollars count.
If you’ve spent a portion of your digital marketing budget on pay-per-click campaigns or other similar marketing tools, that money is essentially tossed out the window during website downtime, which contributes to lost revenue.
Outside of your marketing budget, consider the cost to repair the problem and get your site up and running again. Often times business owners overlook this cost when it comes to calculating total lost revenue during website downtime because there’s such a strong concentration on just fixing the problem. The repair cost, however, can be quite substantial.
Using Pingometer to monitor your website’s downtime, you’ll be able to receive an alert to any issue the moment it occurs. Our team knows the sooner you’re alerted to any problem, the faster you can respond and get your website back up and running.
When it comes to the world of website uptime monitors, there are numerous services available online, but with the services provided by Pingometer.com, which include unlimited alerts, adjustable check frequency, a wide variety of monitors to choose from and around-the-clock customer support, the only decision you need to make is which plan works best for your business.
Get access to five monitors in three locations with email and phone support from the Pingometer team with the small account plan. In addition, you choose how often you would like us to check your site. Choose a frequency from every one to 30 minutes and receive our 100% accuracy guarantee that you get no false positives – when we alert you to downtime, we have checked and reconfirmed the challenge before we contact your team.
Medium (and recommended) Plan
With our recommended and most popular plan, not only do you receive your choice of frequency checks as with all our plans, the 100% accuracy guarantee and email and phone support, but you’ll also get 15 monitors and access to add five groups and contacts to be alerted by Pingometer if downtime is detected. With our most chosen plan, Pingometer also offers data matching, which allows us to perform more precise searches that produce more efficient results.
Imagine 25 monitors in five locations tracking your website uptime. Pingometer will monitor your site as often as every minute and give you access to 10 groups and contacts for us to reach in the event we detect website downtime. Our data matching and SSL verification, also available with our medium and x-large plans, keeps your customers’ information secure and their payments safe.
Take advantage of Pingometer’s direct phone and live chat support, 50 monitors in 10 locations and up to 25 users on one account. The X-Large Plan, as with all plans from Pingometer, allows you to customize the frequency of our checks, and has unlimited event storage. Add up to 25 groups and contacts for Pingometer’s team to get in touch with if a challenge is detected.
Check Us Out
We are so sure that you’ll find our focus on performance driven uptime website monitoring to be an ally to your business, we invite you to try our services for free. Pingometer is easy to setup with no installation and is simple to use. The free plan offers one monitor, choice of frequency checks to your site from every one to 30 minutes, email support and many more features so explore our services for free.
While we’d all like to say no website downtime is acceptable for my business, the reality is downtime is inevitable. From planned website maintenance to server overload, downtime can be frustrating, cause you to lose revenue and after several instances, can leave you wondering: how much website downtime is acceptable?
Downtime on Repeat
How do you tackle the issue of receiving constant alerts from the Pingometer team that your website is experiencing another downtime episode? After many instances of going to work or alerting your team of the online challenge, you may begin to question the real source of the problem and if it’s time to make changes. Two things to consider as you wade the waters of constant, frustrating downtime is looking into a different hosting provider or upgrading your servers. Depending on what your IT concludes is the challenge, it may be time to make a change.
99% Uptime Sounds Pretty Good
Does your website provider offer an uptime guarantee of 99%? You may be thinking that’s about as good as it gets when it comes to ensuring you’re online and available to customers. Consider this: 99% uptime means more than 87 hours of downtime a year, and that’s not including scheduled downtime. Most businesses should strive for 99.9% uptime from their providers. Even with that strong of a guarantee, there’s nearly nine hours of possible downtime in question. Being prepared for those moments is where Pingometer steps in. How much would nine hours of downtime cost you if customers could not reach your site? With Pingometer’s constant monitoring, you’ll be the first to know if a digital problem arises, putting you in the driver’s seat of handling the challenge.
If you’re fretting over the number of hours that can go unaccounted for with your website provider, combined with the time you’ve scheduled for your website to be down for routine maintenance, upgrades or equipment exchange. You will see the potential revenue lost and brand impairment you face with website downtime is difficult to recover from, but with Pingometer on your team, you are better prepared for the planned and unforeseen challenges.
With all of these potential downtime scenarios surrounding your website, it becomes progressively obvious why you need to do everything you possibly can to reduce the amount of downtime your website experiences. That means putting Pingometer monitoring service into action today.
One of the best benefits of being a part of Pingometer’s monitoring service, in addition to knowing the moment your site experiences downtime, is the in-depth reports we send you to give insight into the functionality of your site. You can see the number of events, average speed, uptime, response time and status codes.
Understanding what all the reports mean can be a bit confusing, but once you have a grasp of what stats Pingometer is keeping track of, you’ll find numerous ways to use the information to better the online experience for your customers.
Breaking Down the Reports
Outages/Downtime – the number of times your site experienced an outage of any kind.
Uptime – the percentage of time your site was up and available.
Failed Checks – the number of times the website failed to respond when Pingometer tried to access your website.
Page Download – the average amount of time it took for your website pages to download during the reporting period.
DNS Lookup – the amount of time it took Pingometer to get a reply from the DNS lookup process.
Response Time – the average amount of time it took your site to respond to the server.
Pingometer is able to gather these statistics by reviewing a number of servers connected to your website. For example, we will review the HTTPS server to observe the secure areas of your website, the HTTP server that delivers your site’s page, the FTP server that hosts files on your site, and several others. While you don’t necessarily need to know the inner workings, or likely don’t care to know how it’s done, the bottom line is, Pingometer provides you with information that will allow you to better your website or equipment to possibly avoid future website downtime.
Once you receive the reports each month, you can decide if there are any areas of your site that call for immediate attention. You may notice the page download times are extremely high, prompting you to examine the script and images on those pages to see how to minimize the page size for a better user experience.
You will see over time, the reports and the changes you make to your website create a chain reaction. You review the reports and make changes that better your website for customers, in turn the customers are more likely to return, ultimately bettering your bottom line.
A new year means a new world of possibilities for your website. With more small businesses hitting the Internet, competition is fierce. Website owners have to do everything within their power to maximize their website’s reach and appeal. You can step up your online game with these five tips for making 2016 your best year yet.
Build an Email List
Email marketing is one of today’s leading advertising tactics. Once a customer provides you with their email address, you can send them updates announcing new product arrivals, seasonal offers and exclusive discounts. Once you set up a contact page on your website with an email form, your customers will always have the option of subscribing to your email newsletter.
Invest In Social Media
If you already have social media accounts tied to your website, 2016 is the year to use them. You should utilize these free forms of advertising to create an online community for your products structured around your website. Customers can give feedback, chat with representatives, and learn about new products and features. When a customer develops an online relationship with a business, they’re more likely to keep coming back.
Blogs are a great way to keep your website fresh. As the owner, this is your opportunity to provide your customers with new and exciting content related to your products and mission. You can upload articles about interesting, relevant topics, improve your rankings on Google, and create an online space for users to discuss new ideas.
Partner with Other Websites
Guest blogging on another person’s website will boost your exposure. You can reach out to other companies and ask them to swap blogs. If all goes well, each company agrees to link back to the other person’s website. It’s a win-win for both parties. This is your chance to expand your audience and make lasting relationships with other companies.
Use a Third-Party Website Monitoring Service
This is the year when you finally invest in a superior website monitoring service. If you’re concerned with the success of your website, you need to monitor it 24/7. But naturally you don’t have the time to monitor your website while growing your business. Although many websites come with web host monitoring services, these services can be unreliable and inaccurate. A third-party website monitoring service helps you stay on top of all your website’s activity including peak traffic hours, user response time, and uptime reporting. Don’t leave your website’s performance up to chance. Stay connected with a reliable website monitoring service.
Pingometer offers 24/7 access to website monitoring from over twelve countries from around the world. Offering detailed uptime reporting, performance tracking and smart alerts on the go, Pingometer has everything you need to take your website – and your business – to the next level.