News & Updates

3 Tips for Understanding Your Target Audience with Website Monitoring

Targeting a specific audience is Marketing 101. As a business owner, you have to understand who your audience is and what they want before you can give it to them. A website monitoring service will help you learn about your customers online through analytics, in addition to tracking your website’s performance. Behind the data tables and pie charts is a world of information waiting to be decoded. If you’re anxious to learn more about your website’s target audience, take a look at these three tips for decoding the results of your website monitoring service.

Check Your Geography

Most website monitoring services come with a geography report. This handy tool tracks your website’s performance across different regions and countries. You can identify the regions that host the bulk of your online traffic. Based on what you know about those areas and countries, you can start to infer who your audience is, what they like to do, and what they like to buy.

Monitor Peak Traffic Hours

Website monitoring services track the time periods your website hosts the most traffic, i.e. is the busiest. These peak hours tell you what time of the day your customers are online. Working professionals and older generations are usually online during the early morning and early evening. Millennials and teenagers usually go online- well, all the time, but especially during the afternoon and late at night. Peak traffic hours tell you about the lifestyle of your target audience. Knowing when your audience is online and how much time they spend online can help you develop specific business objectives that target these customers at certain times.

Stay On Top of Your Most Popular Pages

You can also track which pages on your website get the most hits. Your website monitoring service tracks the performance of all your website’s features including individual pages, products and services. You can use this information to learn what’s driving traffic to your website. Is it a blog post on adorable kittens or a trendy T-shirt design? The most popular feature or item on your website will tell you who’s logging on and what they’re looking for.

With dozens of features and around-the-clock reporting, Pingometer has emerged as one of the best website monitoring applications on the market. Sign up today and you’ll get 24/7 access from around the world, 100% accuracy in all reporting, and smart alerts that go right to all of your mobile devices.

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5 Most Common Reasons Why Your Website is Down

All website owners dread the day when they receive an error message in place of their website’s homepage. Even the tiniest interruption can send your customers running for the hills. Twitter, Google, and Amazon have all had their fair share of downtime. A website monitoring service will alert you when your website goes down, but the reason behind the problem is usually less clear. To help you prepare for an eventual crash, we’ve compiled a list of the five most common reasons why a website goes down:

Unreliable Web Host

Most web hosts advertise 99% uptime. The remaining 1% keeps the door open for possible outages if the web host fails. Budget web hosts and other below-the-line hosting services are notorious for frustrating their customers with up to 30% downtime. All website owners should be familiar with the name of their web host and keep a customer contact number handy in case of an emergency.

CMS Complications

Every content management system (CMS) comes with its own set of hiccups. A website could be down because of a botched plugin, bad code, or an issue with the system’s database. If you frequently upload content via WordPress or another CMS, make sure that you check the website for any errors before the webpage goes live.

DNS Connection

A slow connection from the server to the Domain Name System (DNS) can cause a website to crash. A misspelled nameserver at a site’s domain registrar could also be the culprit. As the owner, you should make sure that your website is registered with the correct IP address.

DoS Attack

Denial of Service (DoS) attacks overload a server with too many requests, causing it to freeze or become unresponsive. If your website is linked to a server that gets attacked, it will go down with the ship.

Poor Coding

It takes a trained eye to scan thousands of lines of code for errors. Mistakes are bound to happen. A bad piece of code could disrupt a single page or take down an entire website. Coders should get in the habit of recruiting another set of eyes to double check their work for errors.

The best way to protect a website from downtime is to invest in a third-party website monitoring service. A quality monitoring service alerts you when your website goes down so you can fix the problem as soon as possible. Pingometer.com offers 24/7 website monitoring with 100% accuracy when it comes to reporting downtime. Stay on top of your website’s performance with a superior website monitoring service.

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How to Hold Your Web Host Accountable for Downtime

A web host is what keeps your website alive and connected to the Internet. Every web host promises its customers a certain amount of uptime, i.e., the amount of time a website is live and available to users. Most web hosts guarantee a minimum of 99% uptime. However, you might find that your web host can’t live up to its promises. As a paying customer, you could be entitled to a refund or a discount on services. Excessive downtime could lead to a loss in revenue for your website. If you suspect that your web host isn’t holding up its end of your agreement, use the following steps to hold the web host accountable for excessive downtime.

Invest In a Third-Party Website Monitoring Service

Many website owners try to save money by monitoring their websites through their web hosts. This creates a conflict of interest. The web host could skew the data to misrepresent the amount of time a website is live. All website owners should invest in a third-party monitoring service. This gives you unbiased data with respect to how well your website is performing.

Keep a Record of Your Website’s Uptime/Downtime Reports

With a quality website monitoring service at your side, you can keep a record of how much time your website is online. If your website goes down for an unacceptable amount of time, you can use these reports as proof of your web host failing to uphold its end of the bargain.

Double Check Your Service Level Agreement

All web hosts have their customers sign a Service Level Agreement (SLA), a document that outlines the agreed-upon services between the provider and the user. Some SLAs will recognize a customer’s right to a refund if the service provider falls short. It’s important to keep a copy of your SLA on hand in case you experience any issues with your web host. When complications arise, you can use the SLA as further evidence of your right to financial compensation.

If your web host continues to underestimate your website’s downtime, it’s probably time to switch hosts. You can stay on top of your website’s performance with Pingometer, a superior website monitoring service. Pingometer offers detailed, 100% accurate uptime and downtime reports for website owners. Stay on top of your website’s uptime so you can hold your web host accountable.

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How Slow is Too Slow – Monitoring Your Website’s Response Time

If this webpage took more than 10 seconds to load, you’d probably move on to another Google search. Users simply don’t have the patience to wait more than a few seconds for a webpage to load. As the owner of a website, you might be curious to know how your website stacks up. Using a third-party website monitoring service is the best way to track your website’s response time. A third-party website monitoring service stays on top of how quickly your pages are loading for users around the world. If you notice that your website isn’t loading as quickly as you’d like it to, you might be asking yourself: “How slow is too slow?”

While there are numerous facts and figures online regarding how long customers are willing to wait for a website to load, few of them are based on actual web analytics. In reality, a customer isn’t holding a stopwatch while he surfs the Internet, counting the seconds as a webpage loads. The willingness to wait for a slow-loading webpage varies from person to person. In spite of all this uncertainty, one fact remains true: a faster load time will contribute to your website’s success.

Long-standing statistics from the Nielsen Norman Group, a user experience research unit, show that a slower response time affects the psychology of the user and often leads to a bad user experience.

Response-Time Limits

At 0.1 seconds, the user feels a sense of agency and involvement. This helps the user stay focused and on task when surfing the web.

At 1 second, the user still feels engaged but will notice a slight delay.

At 10 seconds, the user will feel as if he is at the mercy of the computer. His mind will start to wander, and he may move on to another website.

After 10 seconds, the user will likely leave the site immediately.

While there are no strict parameters for measuring a website’s response time, 10 seconds or more is considered to be unacceptable. Even a few extra seconds of loading time can create a negative experience for the user.

A third-party website monitoring service will help you stay on top of your website’s performance. Pingometer offers 24/7 response time monitoring. Keep your website in the fast lane, and your customers will thank you.

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5 Ways to Speed up your Website

The speed of your website affects everything from user experience to your website’s search rankings on Google. Size is the main reason why your website isn’t loading as fast as you’d like it to. Large images, bulky videos, and needless lines of code will all drag your website down. If you’re concerned with your website’s response time, use these five steps to speed things up:

Optimize Your Images

While your images might appear to be perfectly sized, they can still consume too much bandwidth if they are not properly resized before you upload them to your website. Always shrink your images to the correct size before you upload them online.

Cache Pages

If you aren’t caching your pages, users will have to download all of your data every time they load your website. Caching allows users to store some of that data on a nearby computer. This only works for users who have already visited your website, but it can decrease load time by up to 50%.

Check Your Links

Not only will broken links infuriate your users, they will also slow down your entire website. If you are vigilant about checking the links on your website, it shows your customers that you value their time and that you’re a responsible website owner. If you had a broken window in your house, wouldn’t you take the time to fix it?

Host Your Own Media

Inserting videos and GIFs from other websites is one of the biggest eaters of bandwidth. Every time you link to media on another website, the server has to load all the data from that website on top of your website. If you want to add media to your website, upload the original file directly to your site.

Use a Website Monitoring Service

Even if you check your links regularly, host all your own media, cache pages, and rescale your images, things can and will change. The best way to make sure that your website is at optimal performance is to invest in a third-party website monitoring service. This helps you stay on top of your website’s response time twenty-four hours a day, seven days a week.

Pingometer is a superior website monitoring platform. It offers smart alerts to all of your website’s personnel and 100% accuracy in all downtime and uptime reporting. Stay connected to your website no matter where you go with Pingometer.

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