It happens to the best of us. Downtime will cause major headaches for your business and your customers. It goes without saying that your number-one priority is to get your website up and running again as soon as possible. But downtime is just as much about dealing with your customers as it is about resolving technical issues. Even the slightest outage can send waves of hostility through your core group of consumers. If you give people a reason to complain, a few of them will gladly take advantage of the opportunity. You can stop the storm of negativity by addressing your customers’ concerns head-on.
Honesty Is the Best Policy
While your first instinct might be to make up a story about why your website went offline, it’s always better to be honest with your customers. Similarly, ignoring the situation completely will make your customers apprehensive about using your website in the future. It’s best to stick to your guns and explain in detail why your website went down. Apologize to your customers for the inconvenience and reassure them you’ll do everything you can to prevent outages in the future.
Show Your Customers How Much You Care
You can turn an embarrassing situation into a positive experience by giving your customers a reward for their loyalty. One of the best ways to deal with downtime is to send out a conciliatory email to your customers with a discount that they can use on future purchases. Everyone loves to save money. Most likely, your customers will be more than willing to forgive you if you give them a reason to keep coming back for more. Of course, handing out potentially thousands of coupons will hurt your bottom line, but at least your customers will still be there for you when you need them most.
Use Social Media to Your Advantage
Social media has evolved or devolved into a melting pot of negative opinions. When downtime strikes, your customers are probably going to hop on Twitter or Facebook to complain about their experience. You can minimize the negative feedback you’re about to receive online by responding to your customer’s concerns one at a time. Sometimes it’s not enough to send out a blanket tweet that apologizes for your website’s failings. You need to spend the time reaching out to aggravated consumers on a personal basis. Show your customers how much their opinion means to you by countering negativity at its source.
The best way to prevent downtime is to sign up for website monitoring. Pingometer will help stay on top of your website’s performance every step of the way.
Business owners can spend thousands, if not millions, of dollars on customer feedback surveys, beta testing, and other consumer outreach programs. But the data from a website monitoring service can be just as helpful when it comes to meeting the needs of consumers. As a business owner, you need to stay on top of how your customers are responding to your website. The best companies are always evolving based on the tastes and opinions of the public at large. Learn how to use the data from your website monitoring service to build a better business.
Let Your Customers Decide
If you’re thinking about ways to update the content on your website, you can always turn to your customers to help steer you in the right direction. Take a look at how your users are spending their time on your website. What pages, videos, products, or applications are they using the most? You can use that information when deciding what type of content to feature on your website.
Get Rid of the Fat
If certain aspects of your website seem to fall flat with consumers, it’s probably time for you to think about trimming some of the fat. It might be painful, but you need to get rid of the features, pages, or applications that aren’t working on your website. You can use those extra resources to focus on the parts of your website that really resonate with consumers. What’s the point of investing your money and your time into a certain page or feature if no one is tuning in? Consumers also like simplicity. Sometimes focusing on one aspect of your site is better than trying to do everything at once.
Redirect Traffic Routes
Website monitoring also tells you a lot about how your users are navigating your website. Take a look at how your users are landing on your website in the first place. Whether it’s a certain video, blog post, or a particular product, you can change your customer’s browsing habits by changing the layout of your website. If someone lands on your page to watch one of your videos, you can try to lure them into staying longer by adding new content to the corners of the page. A new Call To Action or a new link can help you drive traffic to other areas of your website.
Website monitoring is about more than speed and performance; it’s about learning how your customers behave. Use a website monitoring service like Pingometer to make your business more attractive to consumers online.
Choosing whether to rebrand your company is not an easy decision. If you decide to change the look and title of your company, how do you know if your new brand will be more successful? Rebranding your business shouldn’t feel like you’re stumbling around in the dark. Website monitoring tells you a great deal about what your customers are looking for. You can use that information to build a better brand for your company, one that’s geared specifically towards your target audience.
Give Your Consumers More of What They Want
Website monitoring shows you exactly what aspects of your existing site are the most popular. When thinking about how to rebrand your business, focus on what’s already working on your website. Certain pages, videos, or products are bound to be more popular than others. What is it about those aspects of your site that make them more popular with consumers? Maybe it’s the design of a particular piece of clothing, the tone of your recent blog post, or the content style of your latest video. You can use all of this information to create a brand that builds on your current popularity. Harness the power of website monitoring to learn more about what’s driving customers to your website.
Rebranding in Stages
You don’t have to rebrand your entire website overnight. If you’re ready to rebrand your business, try unveiling new additions to your site one step at a time. A website monitoring service will help you keep track of the success of any changes you make. If you decide to change the layout of your website, you can see how your customers are responding in real time. If one of the changes you make is successful, you can use that as a launching point to rebrand the rest of your business.
Measuring the Success of Your New Brand
If you’ve already rebranded your entire website, you can measure the success of your efforts with a website monitoring service. Maybe your new brand isn’t catching on as well as you hoped. If that’s the case, your website monitoring service will be the first to let you know. If at first you don’t succeed, use the data from your monitoring service to make a more informed decision in the future.
Rebranding takes time, money, and endless knowledge of your core group of consumers. Sign up for Pingometer and use website monitoring to make your new brand as effective as possible.
“How often should I monitor my website?” It’s one of the most commonly asked questions. The answer all depends on the size, style, and reach of your website. Some companies and businesses require constant care and attention. If one aspect of a hugely popular site goes down, it could affect millions of consumers and dramatically impair the business’s bottom line. On the other hand, a small website with static web copy doesn’t need the same level of manpower. Find out how often you should be monitoring your website based on the needs of your consumers.
More Features Equals More Problems
The size and scale of your website are two important factors to consider when it comes to performance monitoring. A website with complicated graphics, a massive video library, and products to sell is significantly more likely to run into problems than a no-frills, text-only website. Every feature that you add to your website can be a cause for concern. There’s no telling when or why one of your videos, an advertisement, or an application will fail on your website. If you own a complicated website with lots of interactive features and applications, you should be monitoring its performance consistently throughout the day, every day.
Performance and Your Bottom Line
If you depend on your website to make a living, you need to spend a decent part of your day monitoring its performance. E-commerce websites and other business-related sites need extra care and attention in order to win over the hearts and minds of consumers. Slow load time and downtime will significantly impact your bottom line. One day of poor performance on your website could alienate dozens, if not hundreds, of consumers. You need to treat your company like a storefront and make sure people can enter their payment information and checkout on a timely basis. If you don’t, you could be costing your business thousands in revenue each year.
When in doubt, you should monitor your website’s performance at least once, if not twice, a day. The success of your company and your website will only improve over time if you commit yourself to making your website as fast as possible. Sign up for Pingometer and start monitoring your website like the pros.
In the age of the Internet, the average person’s attention span dwindles by the day. Most of the time, you only have a few seconds to get someone’s attention before they’re on to the next adorable cat video. As a business owner, it’s important to understand that every aspect of your website can either make or break your chances of winning over consumers. You can use a website monitoring service to boost customer engagement by tailoring your content to a specific audience.
Localize Your Content
Website monitoring lets you see exactly where and how your users are logging on to your website. Real User Monitoring tracks the geographic location of your users. You can use this information to localize your content in a way that appeals to the majority of your consumers. You might be surprised to learn that many of your viewers are located in the UK. If that’s the case, you can introduce a new product or promote a new blog post that’s geared specifically towards this audience.
Prioritize Customer Favorites
The data from your website monitoring service will help you pinpoint exactly which products, pages, or applications are getting the most hits on your website. Once you have this information, you need to make sure that the most popular content is always front and center on your website. Try changing the homepage to include one of your most popular T-shirts, a viral video, or one of the most-liked photos from your Facebook page. Keep your customers’ eyes glued to the screen by focusing on the content that’s proven to be the most successful.
Reduce Response Time
While reorganizing your website and focusing on your target audience are great ways to boost engagement, no one is going to spend a lot of time on your website if it takes too long to load. Speed is the backbone of any successful website. You need to limit your site’s response time and load time as much as possible to keep your users online. Chances are, a majority of your customers are not willing to wait more than five seconds for a web page to load.
Stay on top of your website’s performance with a subscription to Pingometer.