News & Updates

How Downtime Affects Your SEO Strategy

When it comes to website monitoring, many website owners are curious to know how downtime affects their SEO strategy. Search Engine Optimization is how Google chooses to rank certain websites in its search results. Certain keywords and speed metrics will determine where a website stands in the world of SEO. Yet, other factors, including downtime, can play a role in the results as well.

Minimal Downtime Is Negligible

A certain level of downtime is unavoidable. Most websites are lucky if they reach 99% uptime. That still leaves over three and a half days a year of downtime. Fortunately, the occasional outage won’t affect a website’s rankings on Google. If your website is offline more often than most, then you’ll start to have a problem.

Don’t Make It a Habit

Unreliable websites will not rank high in Google’s search results. Google uses a series of algorithms to search through millions of websites in the blink of an eye. If these search engine spiders discover that your site is down, they will move onto the next search result. If your website goes down consistently, Google will flag your website as unreliable. Google does its best to prevent unavailable websites from appearing at the top of the list. If users click on nonexistent websites, it then begins to reflect poorly on Google.

Talk to Your Web Host

Web hosts cause a majority of site outages. If your site is experiencing some technical difficulties, it might be time for an upgrade. Alert your web host of any problems that you’re experiencing. If they don’t fix the problem after a short while, try finding a web host that cares about the success of your website.

Invest in Website Monitoring

Running a successful SEO strategy goes hand-in-hand with website monitoring. If your site is slow, unresponsive, or completely unavailable to users, Google will punish you with a lower search ranking. If you’re about to spend thousands of dollars on a rigorous SEO strategy, you need to invest in a website monitoring service as well.

Pingometer offers a range of plans sizes and subscription packages to help website owners stay on top of uptime. Make the most of your SEO strategy with a website monitoring plan from Pingometer.

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Comparing Internal and External Website Monitoring

Internal and external website monitoring can be a bit confusing for many website owners. Where does one service begin and the other end? While both internal and external monitoring services can produce the exact same results, there are a few key differences of which every website owner needs to be aware. Take a look at what differentiates these two monitoring strategies as well as the benefits of using both at the same time.

Internal Website Monitoring Keeps the Boat Afloat

Internal website monitoring keeps track of everything that’s happening inside your company’s firewall, including site performance, uptime, memory, disk space, and load time. By working from the inside, internal monitoring paints a clear picture of how well your system is functioning at all times. One of the major drawbacks of internal website monitoring is that when your entire system crashes, your internal monitoring service will likely go down with the ship. That means that you could be totally in the dark if a major crisis takes your entire system down.

External Monitoring as a Second Line of Defense

External website monitoring, on the other hand, is entirely independent from your company’s firewall. It monitors largely the same principal factors as an internal monitoring service, such as load time, downtime, site performance, and speed. Yet one of the main benefits is that your external monitoring service will remain intact if your system crashes all together.

The Benefits of Using External and Internal Monitoring

Using two types of monitoring services, one inside the firewall and one outside the firewall, produces several advantages for the user. You can rest assured that you have two monitoring resources in place, each with its own strengths and weaknesses. If your entire system crashes, your external monitoring system will alert you as fast as possible. Another benefit is that you can compare the results of both monitoring services to avoid any unforeseen errors. If one monitoring service produces different results, you can get to the bottom of the issue to make sure that your results are always as accurate as possible.

Try Pingometer today to expand your website monitoring arsenal. It never hurts to have another pair of eyes on your most prized possession.

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Adjusting Expectations: Why 100% Uptime Isn’t Realistic

It’s been asked a thousand times before: “Is 100% uptime possible?” While it is possible to keep your website online 100% of the time for a limited duration, it is not a realistic goal for the foreseeable future. The main reason is that a website’s performance is made up of dozens of different factors. From the web host to the end user, there are so many things that could go wrong. No amount of research, time, or money can guarantee that a website will be online 100% of the time. If anyone says otherwise, chances are that he or she doesn’t have the proof to back it up.

Some Problems Are Unavoidable

Technology is always expanding, for better and for worse. As some of the world’s most powerful tech companies will tell you, complete certainty is hard to find. Even the most well-funded, highly staffed companies experience downtime at one point or another. Despite all the effort that goes into keeping a company’s website online, there are always new threats on the horizon. Denial of service attacks, system hackers, and power outages are nearly impossible to predict.

Don’t Trust Those Web Host Guarantees

If you see a web hosting company that promises 100% uptime, make sure that you read the fine print. Many uptime guarantees are followed by a series of notable exceptions, such as network failures, scheduled maintenance, application or operating system failures, and acts of God, such as weather or environmental hazards. While it is important to thoroughly vet your web host to make sure that it’s a reputable company, be sure to take those uptime guarantees with a grain of salt.

Minimize Downtime Even If You Can’t Eliminate It All Together

Even if you have to give up on your dream of having 100% uptime, it doesn’t mean that you shouldn’t try. Maximizing uptime is the closest thing that you will ever get to a 100% uptime guarantee. To limit downtime as much as possible, you need to invest in a third-party website monitoring service.

Programs such as Pingometer allow you to keep track of how often and how long your website goes offline. Instead of blindly trusting your web host’s uptime guarantee, make a pledge to yourself that you will do everything you can to keep your website online as often as possible.

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Using Website Monitoring to Improve the Look and Design of Your Website

Design and user-experience are some of the most important factors that will determine the success of your website. Everything from the color of your background to the navigation panel at the top of the screen will influence your users’ behavior. In order to master the art of web design, you need to understand how your audience is using the site, including what pages they like and which ones they don’t.

There’s More to Website Monitoring Than Meets the Eye

If you think that website monitoring is just about uptime or the speed of your website, then you’re missing out on a range of important insights and features. Using a website monitoring service lets you take a look at how your users are navigating your website. You can see what pages they’re landing on, what tabs they click on next, and how long they’re staying. This information is invaluable when it comes to organizing and designing the look of your website.

Tracking User Pathways

Jump on to your website monitoring service and take a look at your users’ activity. What pages are the most popular? When do your users typically log off? After a while, you should notice some kind of pattern. Maybe your users aren’t aware of some of the other features on your website or perhaps that call to action isn’t working. Whatever the problem may be, you can always make changes to the look of your website and see how your users respond.

The Design Experiment

You should constantly be tinkering and playing with the look and feel of your website. If you suspect that a certain feature, template, CTA, or button isn’t working as well as it should be, you should try making some adjustments. You can try swapping out the image on the homepage, switching to a new template, changing the words on one of your buttons, or even rewriting the copy on your website. If your users respond negatively, you can always switch things back to the way they were. If you see a bump in the average user’s browsing time, then those changes likely made a difference.

Websites are always a work-in-progress. You can continue to improve the look and feel of your website by investing in a third-party website monitoring service. Pingometer has everything you need to track your users’ behavior. Sign up today to learn more about how your users are responding to the look of your website.

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How to Make the Most Out of Your Website Monitoring Service

There are so many benefits to using a website monitoring service. While preventing downtime is undoubtedly one of your top concerns as a website owner, it is just one of the many ways that website monitoring can boost the success of your website. Overall, programs like Pingometer offer greater insight into the functionality and performance of your site. If you’re not sure whether to invest in website monitoring, learn more about all the benefits of this must-have service for website owners below.

Improving Team Cooperation

Smart alerts let you stay in sync with your web management team. If something goes wrong with your website, you can respond immediately by setting up automatic system alerts customized for every member of your team. Whether it’s by email, text, instant message, or Tweet, everyone can stay in the loop with a quality website monitoring service.

Monitoring User Behavior

The more you know about your users, the more successful your website will be. Website monitoring allows you to track how your users are interacting with the site, what pages or products they like, and where your users are geographically located. All of that information can be used to better your website’s goods and services. If a certain video, game, or product is generating more traffic, you can start to focus on the features that are the most important to your users.

Always Keep Improving

Now that you know something about who your users are and what features they enjoy the most, you can start to improve the look, design, and functionality of your website. You can try switching up the template, changing the content on your blog, or adding new products to boost sales. Once you’ve made changes, you can track the effectiveness of those changes by monitoring your users’ behavior.

Maximize Efficiency

Perhaps the biggest benefit of using a website monitoring service is making sure that your site is as fast as possible. Mitigating downtime is one thing, but maximizing efficiency when your site is online will keep your users coming back time and time again. If your website’s speed, load time, and response time start to slip, you can immediately jump in to address the issue.

Give your users more of what they want by investing in a third-party website monitoring plan. Try Pingometer for free to cash in on these features today.

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