News & Updates

Top 5 Reasons Your Site Survival Depends on Website Uptime Monitoring

When your website is down, getting it back up and running properly is vital for reconnecting you to your revenue stream, customers and search engines. In downtime, each second counts, and that’s why utilizing a website uptime monitoring service is important for your digital success. There are five big reasons you need to be signed up with a website monitoring company like Pingometer.

Keep Your Customers

About 50% of online customers expect a website to load within two seconds, according to alertra.com. Nearly 40 percent of those digital shoppers will leave the site if it doesn’t load within three seconds, and nearly half of online shoppers say they would tell a friend if they had a bad experience on an eCommerce site. If your website is down, the news will spread like wildfire. With Pingometer alerts, you know when there’s a challenge the moment downtime is detected. In most instances, you know about the crash before your customers, giving you an opportunity to alert your consumers and address the problem immediately.

Lost Cash

No matter how much you dedicate to marketing your company and website, you don’t want any of that money to go to waste. If your website is down and you don’t have a website monitoring service, it could be hours before you even realize there’s even a problem. During those hours of blackout, customers have likely visited, and maybe even revisited your site in hopes of making a purchase, reading a blog or viewing a video. Your revenue stream comes to a halt when your site is down. Signing up for Pingometer allows you to control your lost cash by responding immediately to site problems.

SEO Ranking

If you often experience website downtime, even for short periods of time, you’re at risk for losing Search Engine Optimization ranking. When Google and other search engines scan your website, if they detect a potential danger or outage, especially if it occurs multiple times, your site could be dropped from the first search result pages or even flagged by Google as a potentially dangerous site. The good news is Pingometer often beats Google to the punch. Because we scan your website every minute, you’re immediately aware of any issue and have the chance to make repairs as needed.

Brand Reputation

Much like you want to keep your customers happy, you also want your brand to develop and keep a good reputation. If your site is in constant downtime, your brand can quickly be labeled as untrustworthy. Whether you operate a startup or you’re a part of a large corporation, the need for strong branding as it related to your website is crucial to a successful business. Pingometer provides reports so you can be pro-active in bettering your site, to avoid a crash or to simply better the user experience by looking into content that may be causing slow load times or creating a potential area for hackers to access your site.

Hackers

Online criminals attempting to steal private information like credit card numbers, names, addresses and contact information of your customers are developing new ways to hack into your site every day. You may not even be aware that your site is down and malicious action is being taken unless you’re monitoring your site 24/7, and that’s our job!

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Find Success Despite Website Downtime: Surviving the Crash

There are numerous reasons to incorporate website uptime monitoring into your strategy for digital success. Utilizing detailed reports, numerous monitors and global coverage from Pingometer gives you intelligence about your site that you would otherwise be left in the dark on. Allow Pingometer to monitor your website around the clock so you can keep your focus exactly where it should be, on building your business. Not sure you’re sold on the benefits of a monitoring company? Let’s walk through the process of a website crash to see how you would handle the mishap.

Before Downtime

It’s sure to happen. Even the best of business websites will experience downtime. If you’re lucky, it will be scheduled and limited so that you have been able to warn your customers of in advance. But in the not so lucky moments, you need a website monitoring company that can track your site 24/7 and alert you the minute a challenge is detected. Pingometer doesn’t just monitor your site to make sure the words and graphics appear. Pingometer, widely considered the top uptime website monitor, offers around-the-clock coverage. You choose how often you would like your website monitored and Pingometer will scan for downtime, error messages, response times and much more. Before you experience a crash, put a plan in place with Pingometer to ensure that you can warn your customers, address the issue and get up and running again when a problem occurs.

During Downtime


Make sure you alert your customers when you experience website downtime. Social media is a great method to reach a lot of people at once. Let your consumers know that your team is aware of the issue and that you’re actively working to get the site functional again. Be sure to give your consumers an estimated time when the site should be back up. With Pingometer’s alerts, you can begin working on the issue before your customers even realize there’s a problem. If you don’t have a projected timeline, make sure you update your social accounts often so you don’t lose the customer loyalty you’ve worked so hard to attain. Once your hosting company or IT team identifies the problem, regroup after the site is back up to see how the outage can be avoided in the future.

After Downtime

Again, stay in contact with your customers. Website downtime puts you at risk for poor customer satisfaction ratings, damage to your brand and reputation, as well as loss of SEO ranking. When you have prolonged periods of downtime, your customers can’t spend their money with you, but they’re also less likely to come back in the future if they don’t feel you’ve adequately informed them of the problem.

While we’d all like to say no website downtime is acceptable for my business, the reality is, downtime is inevitable. From planned website maintenance to server overload, downtime can be frustrating, causing you to lose revenue and customer satisfaction.

At this point, it should be obvious why you need to do everything you possibly can to prevent website downtime. That means putting Pingometer monitoring service into action today.

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The Good and Bad of Viral Content for Your Website

You or someone on your team is dedicated each day to updating your website content. With new blog posts, images or product videos, you want your content to bring in as much traffic, and potential revenue, as possible. How would your site respond if your next video or blog blew up on social media? If your web content goes viral, can your site handle the overload of web traffic? Think about the time you dedicate to creating new content and updating your site. Then consider the marketing money you’ve put into Pay-Per-Click ads, social media promotions and other forms of advertisement all driving customers to your site. If you experience downtime, you’re losing much more than pageviews.

Marketing Money

A recent report from webstrategies.com says businesses should set aside 29% of their total marketing budget to online and digital channels. If nearly one-third of your marketing budget is going to online resources, you better make sure you have a strong website uptime monitoring company in place to make those dollars count. The upside of viral content is that viewers who have never visited your website will click in to check it out. The problem, however, can be potential downtime if your site isn’t able to handle the overload of unexpected traffic. If you’ve spent a portion of your digital marketing budget on pay-per-click campaigns or other similar marketing tools that direct potential customers to your site, that money is essentially tossed out the window when the website is inaccessible.

Constant Coverage

Your viral content can spread like wildfire over the Internet, and chances are you don’t have a dedicated staff member in 12 different countries to constantly monitor the website to make sure it’s functioning properly, but Pingometer does. Just because your website is running smoothly on the computer in your office, doesn’t mean everyone worldwide is having the same success. The website uptime monitor company you use should have the availability to monitor your site from different locations across the globe. Pingometer offers twelve different locations to confirm that your website is running properly for visitors in any part of the world. So when your next social media post does go viral, and tons of online users head to your website, you’ll know the moment an issue arises – no matter where in the world the problem originates.

While you work on the video promoting the next must-have product or create the next image that will have the world in a frenzy trying to find a panda amid the snowmen, make sure you have Pingometer in place to monitor your site. You handle the viral content, and we’ll make sure the traffic it brings in can actually reach you online.

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5 Things to Do to Keep Your Website Secure

In a time when nearly 70% of Americans regularly make online purchases, it stands to reason that a business in today’s market simply couldn’t succeed without a website. Whether you’re getting contact information, learning more about your company or buying the must-have item that everyone’s raving about, customers will find you online – or, they’ll find your competitors. Next to speed, security is a must from websites for online shoppers. Here are five easy steps you need to take today to make your website more secure.

SSL Certificate

It’s not only your job to make sure web visitors feel secure, it’s also your responsibility to create a safe website and experience for each customer. One of the first steps in creating a secure experience is to install SSL, or Secure Sockets Layer. If you accept bank or credit card information through your site, you absolutely need an SSL certificate. Gartner Research suggests nearly 70% of online shoppers have terminated an online order because they did not “trust” the transaction. If your customers are receiving an error message or the purchasing process is too long, you will lose customers. Pingometer will make sure you know when your site’s response time is poor and if a potential error message is disrupting the user’s experience.

Update Regularly

If you use a content management system or any type of third party app, widget, or tool on your site, you need to make sure you’re updating the systems regularly. Some companies will release security fixes or repair glitches to the product, and if your site isn’t using the most current form, you could be putting your entire site, and customers, at risk.

Website Uptime Monitoring


Considering a website uptime monitoring company like Pingometer, will allow a trustworthy third party to monitor your website around the clock so you can keep your focus exactly where it should be, on building your business. Use the detailed reports to look for ways to better your site for your users and be the first to know if you experience downtime so your team can immediately respond, fixing the problem before losing loyal customers or SEO ranking.

Strong Passwords

We all have logins for a dozen or more websites, right? It’s so much easier to have the same password for each login for quick access, and that’s exactly what hackers are hoping for. Make sure the passwords to access your server and website admin area are complex and kept private. Pingometer provides reports to be pro-active in bettering your site to avoid crashing or allowing hackers to invade your private documents.

Test Your Site

No matter how strong you think your passwords may be or how invincible the firewalls are, you need to test your site’s security. You may have an IT expert in house to perform the tests or you may need to look outside the company. A third party will be able to test the site’s security and offer feedback as to where changes may be needed or how to strengthen your online presence. Bringing Pingometer’s services onboard will also give you peace of mind that your site is constantly being surveyed. You’ll be the first to know about any type of breach.

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Here’s the Money You’re Losing with Website Downtime

Website downtime can cost more than the revenue lost during the minutes customers can’t access your site. The aftermath of unpredicted downtime can affect your SEO ranking, reputation and ultimately your long-term revenue. When potential customers begin to associate your brand with untrustworthiness, low quality, or poor customer service, your brand’s value can drop dramatically. Pingometer’s monitoring alerts you the moment downtime is recognized, so you know of the site crash before your customers do, giving you a head start to handle the problem. Downtime doesn’t just mean lost income from purchases, you also have to look at the deficit made to your marketing budget, the cost of man-hours to fix the problem, and any fees incurred for repair of the site.

Consumer Confidence

A loss that may be hard to pin a specific number to leads to the loss of consumer confidence. It is far cheaper to retain a customer than to acquire a new one, so when your website is down, your reputation is on the line. The number one benefit to a website uptime monitoring service like Pingometer is the reassurance that if anything seems wrong or doesn’t process correctly with your site, you’ll receive an immediate alert. This real time alert allows you to communicate immediately with customers to let them know you’re aware of and working on the issue. Keep in mind, for each minute your customer cannot reach your website, they may be clicking over to your competitor.

Pay-Per-Click


If you’ve spent a portion of your digital marketing budget on pay-per-click campaigns or other similar marketing tools, that money is as good as tossed out the window during website downtime. Add that to the total of money lost.

Repair Costs

Outside of your marketing budget, consider the cost to repair the problem and get your site up and running again. Often times business owners overlook this cost when it comes to calculating the total lost revenue during website downtime because there’s such a strong concentration on just fixing the problem. The repair cost, however, can be quite substantial, especially if you’re forced to turn to an outside company rather than using your own employees for the issue.

Now imagine all the money that you will (or did) spend on pointless marketing and labor to fix your site, only to lose consumer trust, and put that money towards an easy-to-use system that monitors your site each minutes of the day. You could spend less than you do at a coffee shop in one week for the security of Pingometer’s website uptime monitoring service. In fact, you can get started with us today for free.

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