How to Rebrand Your Business with Website Monitoring
Choosing whether to rebrand your company is not an easy decision. If you decide to change the look and title of your company, how do you know if your new brand will be more successful? Rebranding your business shouldn’t feel like you’re stumbling around in the dark. Website monitoring tells you a great deal about what your customers are looking for. You can use that information to build a better brand for your company, one that’s geared specifically towards your target audience.
Give Your Consumers More of What They Want
Website monitoring shows you exactly what aspects of your existing site are the most popular. When thinking about how to rebrand your business, focus on what’s already working on your website. Certain pages, videos, or products are bound to be more popular than others. What is it about those aspects of your site that make them more popular with consumers? Maybe it’s the design of a particular piece of clothing, the tone of your recent blog post, or the content style of your latest video. You can use all of this information to create a brand that builds on your current popularity. Harness the power of website monitoring to learn more about what’s driving customers to your website.
Rebranding in Stages
You don’t have to rebrand your entire website overnight. If you’re ready to rebrand your business, try unveiling new additions to your site one step at a time. A website monitoring service will help you keep track of the success of any changes you make. If you decide to change the layout of your website, you can see how your customers are responding in real time. If one of the changes you make is successful, you can use that as a launching point to rebrand the rest of your business.
Measuring the Success of Your New Brand
If you’ve already rebranded your entire website, you can measure the success of your efforts with a website monitoring service. Maybe your new brand isn’t catching on as well as you hoped. If that’s the case, your website monitoring service will be the first to let you know. If at first you don’t succeed, use the data from your monitoring service to make a more informed decision in the future.
Rebranding takes time, money, and endless knowledge of your core group of consumers. Sign up for Pingometer and use website monitoring to make your new brand as effective as possible.