The only thing worse than your website being down is your website being down and you not knowing it. It’s no surprise that a website uptime monitoring service alerts you when downtime is experienced on your site, but there are many benefits you may not realize without seeing a monitoring service operate behind the scenes. An uptime monitoring service like Pingometer becomes your best friend, especially if you are running a start-up or depend on your website for revenue, conversion, readers, feedback or promotion of your brand… or any other reason you may own a website.
The Backup To Your Backup Plan
Having security on your website will not stop all downtime. As much as we would all like to avoid it, your site will eventually go black. Whether it’s a security breech, hardware or network failure, or a crash because of too much traffic, downtime is inevitable. Pingometer is the backup to your backup plan. When your security or IT team has a misstep, Pingometer make you aware.
Alert When You’re Not
Most corporations, even large ones, do not have someone monitoring, refreshing and improving the company website 24/7 365 days a year. That’s where Pingometer monitoring comes in; we’re the cheapest, most efficient employee you’ll ever hire. When you’re on vacation, sleeping or just running your business, Pingometer is checking your site every 60 seconds to make sure all is well. If you receive an alert from us, it’s time to act. Not only will Pingometer alert you immediately if downtime or a threatening error message is detected, we’ll alert only the team members you approve.
Because You Don’t Travel the World…
Pingometer does. We have more than 50 monitors across the globe monitoring your website. We don’t expect you to know when your website is down in Australia, Germany or Japan, so we make it easy. Pingometer monitoring locations and detailed geographical reports provide information on how your international visitors experience your site.
Don’t Wait For The Crash
If Pingometer’s only service was to alert you when your site goes done, that alone would be invaluable, but the information you receive from the Pingometer team allows you to better your website before the crash. Our detailed reports allow you to see upload times, response times, how your site reacts in peak traffic hours and much more. With this information, you can make changes and updates as needed to prevent site downtime.
The Bottom Line
Do you know how much money you lose every minute your website is down? Now imagine that your website is down for hours before someone on your team realizes it. Scary thought, we know, but Pingometer’s guaranteed alerts allow you to respond to website challenges often before your customers are even aware something is wrong. Pingometer helps you save your bottom line by limiting lost revenue, making your marketing dollars count and saving your brand reputation.
You’re On The Go
And so is Pingometer. Because there is no hardware or specific location where you must login to receive your detailed reports, you can take Pingometer anywhere your phone or laptop can go. Your office isn’t always at a desk, so we adapt with you. Receive text messages about your website, check into your account anywhere you have internet access and communicate with our tech specialists 24/7.
It’s Easy and It’s Free
Still not convinced you’re ready to spend less on website downtime monitoring than you do for lattés each week? Then we’ll let you try it for free. Take 60 seconds to sign up and we’ll take it from there. No hardware, no difficult sign-ups and no credit cards.
If you’re running a start-up business, you know the list of things to do is never ending. On top of that, if your revenue will be largely online, you have to make sure your digital presence is positive, productive and repetitive. Here are five essentials any start-up should utilize, especially those with an online focus.
Market in Every Way Possible
Imagine the work put into designing pay-per-click ad campaigns, or social media ads to targeted audience members, only to discover your site is down and you didn’t even realize it. Even while utilizing platforms that don’t require a credit card number, you and your team will put in man hours to create the marketing materials, keep them up to date and engage with customers. Whether your marketing budget allows you to run several online campaigns at once, or calls for you to hunt down the best free ways to get your business off the ground, you need to market your site. This point alone is reason enough to incorporate a website uptime monitoring system.
Use a Website Uptime Monitor
Website uptime monitoring is essential to making sure the money and time you spend improving and updating your website doesn’t go to waste. There are numerous services available online, but with the tools provided by Pingometer, which include unlimited alerts, adjustable check frequency, a wide variety of monitors to choose from and around-the-clock customer support, the only decision you need to make is which plan works best for your business. Pingometer’s focus is to make sure your website experiences as much consecutive uptime as possible. If a challenge does occur, Pingometer will not only alert you right away about an error message or possible crash, but the monitoring service will direct you to likely causes of the downtime with specific analytics.
At Pingometer we know that website downtime is inevitable. No matter the size of your company, how strong your IT department or how optimal your servers, your website will eventually experience a lull, even if just for scheduled maintenance. During that time, while your team is all hands on deck fixing the problem, you need to leverage your social media channels to communicate directly with your customers.
Your Facebook, Twitter, Instagram and Google+ pages instantly become the gateway to communication in letting customers know there’s a challenge, your team is aware of it and working toward a speedy solution, and you will continue to give customers updates on the progress.
Your company may choose to bring an analytics company on board to help you monitor your traffic, dig into where customers come from and what they purchase, then devise a plan to market to key buyers. If however, you’re a true start-up and you’re still trying to figure it out, you may utilize a service like Google analytics, which gets better each year. This free tool tracks traffic to your website, letting you know what part of the world visitors come from, how long they stay on your site, and how they found you.
You can depend on Pingometer for reports that detail historical uptimes, response time, browser and geography metrics and much more. If all you get from your website uptime monitor company is a phone call when things go wrong, you’re in desperate need of an upgrade.
Once you receive the reports each month, use that information from Pingometer to become proactive in diagnosing potential problems with your site. You can decide if there are any areas that call for immediate attention. You may notice the page load times are extremely high, prompting you to examine the script and images on those pages to see how to minimize the page size for a better user experience, or you may see that the time spent on the checkout page is cause for concern leading you to examine for possible error messages or security breaches.
How would you like to increase your profitability by 75%? Sounds too good to be true, right? According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by three-fourths. You’ve likely heard it’s easier to keep a current customer than to gain a new one, which seems pretty accurate when you consider that Gartner Group statistics suggest 80% of your company’s future revenue will come from just 20% of your existing customers. So, let’s look at the best ways to make your website a tool that not only draws visitors in, but also keeps them coming back again and again.
Decrease Load Time
When you’re dealing with online consumers, 47% of which say they expect a site to load within two seconds, according to KISSmetrics, speed is everything. In fact, four of ten website viewers will abandon your site if it takes longer than three seconds to load. So, the bottom line is, you have three seconds or less to get your content in front of potential customers. From there KISSmetrics reports you have about eight seconds to catch a user’s attention. These tight timelines can make success for you company difficult if your website is running even a little slow.
Now the more important question, “How do I know if my site is running slow?” We’re glad you asked.
Utilize A Website Uptime Monitoring Service
If your website isn’t performing the way it should be, you’re losing money, readers, and web search status. Pingometer allows you to ensure you don’t have website downtime that disrupts the flow of browsing or shopping for your customers. Website uptime monitoring is essential to making sure the money and time you spend improving and updating your website doesn’t go to waste. With services that include unlimited alerts, adjustable check frequency, a wide variety of monitors to choose from and around-the-clock customer support, Pingometer makes sure you are the first to know when a problem is detected on your site. Pingometer’s focus is to make sure your website experiences as much consecutive uptime as possible.
Promote Social Media
Your customer wants to reach you through a medium they are already using and one that can’t place them on hold – think social media. The thought of using a 1-800 number is a customer service nightmare to today’s technologically savvy consumers. Facebook is a great resource for your customers to ask questions, review your company or make a complaint about a product or service.
If you do happen to experience website downtime, social media is the perfect outlet to notify your customers. You stay ahead of the game when you receive your alert from Pingometer. The immediate notification allows you to jump on the problem and let your customers know what’s going on. Twitter can be especially beneficial as you have the ability to send out constant, short updates so your customers recognize your effort in keeping them updated with the site status.
It’s every company’s dream – to be the number one search result when customers Google a term related to your business. There’s a lot of work that goes into bettering Search Engine Optimization (SEO), and you’ll find countless articles and how-to guides when it comes to improving your SEO. In fact, much of the advice you find online may be true, but because Google, and other large search engines regularly change algorithms for how they rank websites, the best way to better your SEO is through targeted content and consistency.
Specifically tell your customers what it is you do, what your company has to offer and why your product or service makes their lives better. Being good at many things can have its advantages, but not on your website. Keep it simple, clutter free and clear. You don’t want to overload your homepage with so much information or complex graphics that your load time drags, causing potential customers to leave your site. Get a glimpse into problematic areas of your site with Pingometer reports that detail historical uptimes, response time, browser and geography metrics and much more.
Website Uptime Monitoring Service
You likely spend a considerable amount of money marketing your business online through different Search Engine Optimization tools. Whether it’s Google AdWords, writing online articles targeted at specific key words, or retargeting your potential customers through PPC ads, digital marketing can get pricey. Depending on the length and frequency of your website downtime, Google could quickly decide to replace your ranking with another, more reliable website.
The number one way to ensure your website is live and accessible is to act proactively against potential problems that could cause partial or complete website downtime. Pingometer provides reports to be pro-active in bettering your site to avoid a crash, or to simply better the user experience by looking into content that may be causing slow load times or creating a potential area for hackers to access your site.
It likely comes natural to think of how to optimize your written content for SEO rankings, but your photos are also skimmed by search engines as well. Make sure you’re including a detailed description of the photo within the ALT text option. In addition, use keywords within the photo title and be sure to include your company name and any descriptors possible within the image caption box.
Considering a website uptime monitoring company like Pingometer, will allow a trustworthy third party to monitor your website around the clock so you can keep your focus exactly where it should be, on building your business.
Take a look at your web traffic to determine how your site is performing, compared to how it could be running. Just because your site is upg, doesn’t necessarily mean it’s performing at its best. How many unique visitors come to your site each day? Do you know where in the world your web viewers live and which browser your average web customer uses to access your site? Trust us, you’re definitely not alone if you’re eyes glazed over a little when you read those questions. Many business owners don’t have time to delve into the analytics of web traffic, despite knowing that it would help develop a better digital presence. Like you, they’re busy…running a business. Allow Pingometer to make it easy for you.
Reading The Reports
Uptime – the percentage of time your site was up and available.
Outages/Downtime – the number of times your site experiences an outage of any kind.
Response Time – the average amount of time it takes your site to respond to the server.
Failed Checks – the number of times the website fails to respond when Pingometer tries to access your website.
Page Download – average time it takes for your website pages to download.
DNS Lookup – the amount of time it takes Pingometer to get a reply from the DNS lookup process.
If there’s a way to find a solution before the problem gets out of hand, that’s what Pingometer dashboards are all about. You can depend on Pingometer for reports that detail historical uptimes, response time, browser and geography metrics and much more. With Pingometer detailed reports, you’re able to see which web pages on your site are performing slowly, sending error messages or simply not responding at all. We know that website improvement doesn’t begin with a complete crash, that’s why your reports will include average uptime and speed metrics across all monitors.
Understanding the Reports
Once you start receiving the reports, you may have a few questions regarding the terms. Here’s a breakdown of the basic terms you’ll see on Pingometer dashboards.
Acting On The Reports
Once you receive the reports each month, you can decide if there are any areas of your site that call for immediate attention. You may notice the page load times are extremely high, prompting you to examine the script and images on those pages to see how to minimize the page size for a better user experience.
Pingometer’s tools are designed with you and your business in mind. Being proactive to any potential risks is our specialty. If we can help you prevent a slow website or complete crash, that is our first priority.