From difficulties adding content, security risks to just plain ugly, there are plenty of signs that your company’s website is hanging on by a taut thread. No matter the cause, if your website is on life support, it could be costing you a lot more than search engine rankings. According to Stanford University, 75% of people judge the credibility of a company based on the design of its website. Let’s review a short list of signs your website needs a breath of resurrection.
It’s not Mobile
Short and simple – if your website isn’t optimized to adjust to a mobile device, you’re likely getting left in the Stone Age by your competitors. Did you know, according to Smart Insights, 25 percent of internet users only access the internet on a mobile device? Let us say that another way, if your company website doesn’t work well on mobile, you can’t even reach one-fourth of all web users. If you’re not digitally prepared for mobile, that statistic should have you calling a web design expert right now.
Code and Flash
If your first action when you want to add new content to your website is to call your coding expert, your site is screaming “code blue.” There are numerous content management systems (CMS) available, some offered for free, that you can utilize to build an attractive, engaging and easy to change, company website. In today’s world of getting information at the (literal) click of a button, you can’t afford to wait around for the “web guy” to recode your website with new information. It’s the same story with Flash. Forget the fact that iPhone and iPad users can’t even see the Flash components of your site, it’s not even possible for the world’s largest search engines to read Flash. It’s time for an immediate upgrade.
No Monitoring Service
Let’s just say your website is beautiful, it’s optimized for mobile, you have countless repeat customers – as far as you’re concerned you’re on top of your digital game. If you’re not utilizing a website uptime monitoring service to alert you when end users receive an error message, or even worse, your site crashes, all that website beauty could soon be for not. A monitoring service like Pingometer allows you to rest easy knowing customers can reach your site at any time from any location worldwide. And in the event something goes wrong, you’re alerted within seconds of the problem being detected, that way you can address the challenge likely before customers even realize there is one.
Low or No Conversion
Forbes says most companies see between 2 to 3 percent of their incoming traffic eventually convert. Anything less than a two percent conversion rate should alert you to a potential problem. The malefactor could be one of the issues we’ve already discussed – not mobile friendly, code or flash design, or website downtime – but the challenge just may be that users have become unaffected by your website. If you feel everything else is in line, but you aren’t seeing the conversion you once experienced, it may be time to re-evaluate your attitude on web and redesign your website with both your target audience and your goals in mind.
Your website is the current voice and future investment of your business. It’s vital that you and your company view it that way. It’s no longer optional to have a strong, ever-evolving digital presence in today’s marketplace. Your website can be the medium that aids you in achieving your goals of increased revenue, more leads and ultimately loyal customers – treat it that way.
If we’ve said it once, we’ve said it a million times – your website, no matter the size or profitability of your company, will experience downtime. If you’re lucky, the only real downtime you’ll see is planned maintenance, but in today’s technologically based world, that’s not likely the case. To prove it, we’re taking a look at some of the world’s most popular, profitable and digitally intelligent companies, and how it affected each of them the day(s) their websites went dark.
The day of the Digital Apocalypse, umm, we mean, the day Facebook experienced a 40 minute outage, September 28, 2015, was the second significant downtime occurrence in a seven day period for the social media giant. Online users nearly lost their minds when, instead of a streaming flow of photos, dancing baby videos and news updates, they saw this message:
“Sorry, something went wrong. We’re working on it and we’ll get it fixed as soon as we can.”
If you were in shock and dismay, imagine what shareholders were thinking as stocks dropped 4 percent during the downtime. Suffice it to say, the geniuses behind Facebook quickly tackled the issue and online peace was restored.
In 2013, Amazon lost nearly $2 million when the website crashed for roughly 30 minutes. Yes, you read that correctly. Amazon.com downtime cost the company $66,240 per minute, based on 2012 net sales. Imagine the frustration from customers when, rather than finding the perfect pair of shoes or bestselling book, they found:
“Oops! We’re very sorry, but we’re having trouble doing what you just asked us to do. Please give us another chance–click the Back button on your browser and try your request again. Or start from the beginning on our homepage.”
While your website downtime may not cost $2 million per half hour, it’s important to note that if these online mega-stars can experience digital darkness, your business is certainly not invincible. And let’s be clear, immediate action by each company quickly addressed the issue, customers were clearly told what happened and both Facebook and Amazon rebounded quite well. The point that should not be overlooked is that a website monitoring company like Pingometer has the power to warn you when error messages are delivered on your site, page load times are slower that users expect or a complete site crash occurs. With Pingometer, you’ll know about the problem within moments, so you can address the issue with speed and have your website operational again before revenue, reputation and valuable search engine ranking space is lost.
Most web hosts will offer their clients access to a free website monitoring service. As convenient as this sounds and despite saving a little extra money every month, using your web host as a website monitoring service creates a myriad of complications. Here are the three main reasons why you should never use a web host for website monitoring.
1. Your Web Host Could Skew the Results In Their Favor
As part of their hosting services, web hosts promise their customers a certain amount of uptime, usually around 99%. If your website was down more than 1% of the time, you might be entitled to some form of financial reimbursement. After all, the web host didn’t keep their end of the bargain. If you use the same web host to track your website’s uptime, how would you know if the results were accurate? The web host has an incentive for telling you that your website is up and running 100% of the time.
2. A Third-Party Website Monitoring Service Keeps Your Web Host Honest
If you suspect that your website has been down for more time than was reported to you, you would need a way to prove it. A third-party website monitoring service is unbiased when it comes to tracking uptime and downtime. You can use an uptime report from a third-party website monitoring service as evidence that your web host failed to uphold their end of the agreement. This creates a system of checks and balances for your web host. You can rest assured that every time you check a third-party website monitoring service that the results will be accurate and fair-minded.
3. Less Risk If Your Web Host Crashes
When your website goes down, the first place to look is your web host. Database issues, a slow server connection, or a power outage can all cause your web host to go offline. If you’re also using your web host to monitor your website, you’d be completely in the dark. Until your web host comes back online, you’d have no way of knowing the status of your website. Adding a third-party website monitoring service mitigates your risk. If and when your website crashes, you’d always have access to a third-party monitoring service that will tell you whether or not your website is online.
Pingometer is a superior website monitoring service that tracks your website’s performance from over 12 different countries from around the world. They offer smart alerts, 100% accuracy on all reports, and 24/7 access. Protect your website from downtime with a third-party website monitoring service.
Digital and Internet marketing is an investment in your company. You’ve likely poured over the numbers of your gross income, complete marketing budget, and Internet marketing budget to decide how to invest your money back into your company. Once you have come up with a digital marketing budget, you then spend time, or perhaps hire someone to spend their time, delving into the online avenues that are most likely to bring in new customers and give you a good return on your money.
After all that is said and done, your award-winning Internet marketing plan is in place. Then you might discover that your business is experiencing website downtime, which likely puts the vision of money going done the drain into your head. How long has your site been down? How many customers have you lost? How much money has been wasted on marketing campaigns pushing potential customers to a website they can’t even see?
While Pingometer can’t solve all of your business difficulties, we can certainly get you on track to know the moment a problem is detected with your website to ensure your business experiences as little website downtime as possible.
Website Downtime is the Marketing Budget Buster
TV, radio or print advertisements
Social media campaigns
Email marketing campaigns
Think of all the ways you market your business. It’s safe to say the majority of those advertisements, in some way, push the viewer, reader or listener to your website. Are you spending marketing dollars on:
If you are in any way pushing customers or potential customers to your website, you must know the importance of having a website uptime monitoring system. Pingometer is a partner in helping you prevent lost revenue, damage to your brand image and loss of consumer loyalty. With the time and money you have invested in your marketing and website, Pingometer services is a no-brainer when you consider the potential loss by not having a website monitoring service.
When your business’ website is down, every second counts. Getting back up and running not only reconnects you to your revenue stream, but it also reunifies you to the digital world of customers, clients and search engines.
When you’re considering a website uptime monitor company, there are five tools you should be offered. You will find that Pingometer, widely accepted as the top website monitor company, not only offers the five essential tools you will need, but they also offer detailed reports that will help you build your customer base and create strategic plans for the future of your company.
It’s not enough to monitor your website a few times a day to ensure it’s operating properly, and Pingometer understands this. You need 24/7 coverage that allows you to work worry free when it comes to the digital portion of your business. Pingometer runs on your schedule. You choose how often, from every one to 30 minutes, you would like your site monitored.
Just because your website is running smoothly on the computer in your office, doesn’t mean everyone worldwide is having the same success. Your website uptime monitor company should have the availability to monitor your site from different locations across the globe. Pingometer offers 12 different locations to confirm that your website is running properly for visitors in any part of the world.
When it comes to your business, revenue and reputation, anything less than 100 percent accuracy from your website uptime monitoring company simply isn’t acceptable. If something goes wrong with your website, Pingometer makes multiple checks of the reported issue. We’ll confirm and reconfirm that the challenge is valid. With our 100 percent accuracy check, you can guarantee that if you receive an alert from Pingometer, it’s time to take action.
The best way to get in touch with you when your website is down is the only method that should be used. Pingometer allows you to customize who you would like us to reach and how we should reach them the moment downtime is noticed. We’ll use emails, text messages, phone calls, Twitter DMs or webhooks to reach you or the group you specify.
If all you get from your website uptime monitor company is a phone call when things go wrong, you’re in desperate need of an upgrade. You can depend on Pingometer for reports that detail historical uptimes, response time, browser and geography metrics and much more. We know that website improvement doesn’t begin with a complete crash, that’s why your reports will include average uptime and speed metrics across all monitors.
Considering a website uptime monitoring company like Pingometer will allow a trustworthy third party to monitor your website around the clock so you can keep your focus exactly where it should be, on building your business.