News & Updates

Slow Performance and Site Abandonment by the Numbers

Most website owners won’t be surprised to hear that a slower load time leads to a higher rate of website abandonment. Surprising new statistics are popping up every month, stressing the need for website owners to focus more and more on individual page efficiency. While many small businesses and entrepreneurs are aware of how crucial it is to have a speedy website in 2016, they may not be aware of how much of a negative impact poor performance can have on ecommerce sales, abandonment rates and overall customer satisfaction.

Customer Expectations

Let’s start by taking a look at what users expect when they click on a website.

According to Akamai, one of the largest tech companies in the world, 30 percent of consumers expect a website to load in one seconds or less. Nearly half of consumers expect a website to load in two seconds or less. That’s a huge jump from 2009 when Akamai found that only 5 percent of consumers expect a website to load in one second or less. The statistics show that users are getting less patient and this trend isn’t expected to stop any time soon.

Website Performance and Customer Engagement

According to the Aberdeen Group, websites have approximately five seconds to win over their visitors before they will abandon the site. 74 percent of users will leave a website if it takes more than 5 seconds to load. Furthermore, every one-second delay equals a 7 percent drop in conversions, an 11 percent drop in page views, and a 16 percent drop in customer satisfaction.

The Importance of Website Monitoring

As the owner of a website, you might be wondering how well your website stacks up. You can click on your website and measure its load time, but that isn’t an accurate indication of how users are interacting with your website all over the world. There’s no way to know how well a website is performing without a website monitoring service. Programs such as Pingometer will tell you how long it takes your website to load across the globe. Load time reports track your website’s performance over time as you upload new content and optimize existing pages.

Try Pingometer today and track the speed of your website every minute of every day. Your customers will thank you.