Tracking User Behavior to Build a Better Business
Business owners can spend thousands, if not millions, of dollars on customer feedback surveys, beta testing, and other consumer outreach programs. But the data from a website monitoring service can be just as helpful when it comes to meeting the needs of consumers. As a business owner, you need to stay on top of how your customers are responding to your website. The best companies are always evolving based on the tastes and opinions of the public at large. Learn how to use the data from your website monitoring service to build a better business.
Let Your Customers Decide
If you’re thinking about ways to update the content on your website, you can always turn to your customers to help steer you in the right direction. Take a look at how your users are spending their time on your website. What pages, videos, products, or applications are they using the most? You can use that information when deciding what type of content to feature on your website.
Get Rid of the Fat
If certain aspects of your website seem to fall flat with consumers, it’s probably time for you to think about trimming some of the fat. It might be painful, but you need to get rid of the features, pages, or applications that aren’t working on your website. You can use those extra resources to focus on the parts of your website that really resonate with consumers. What’s the point of investing your money and your time into a certain page or feature if no one is tuning in? Consumers also like simplicity. Sometimes focusing on one aspect of your site is better than trying to do everything at once.
Redirect Traffic Routes
Website monitoring also tells you a lot about how your users are navigating your website. Take a look at how your users are landing on your website in the first place. Whether it’s a certain video, blog post, or a particular product, you can change your customer’s browsing habits by changing the layout of your website. If someone lands on your page to watch one of your videos, you can try to lure them into staying longer by adding new content to the corners of the page. A new Call To Action or a new link can help you drive traffic to other areas of your website.
Website monitoring is about more than speed and performance; it’s about learning how your customers behave. Use a website monitoring service like Pingometer to make your business more attractive to consumers online.